1月全国电子商务英语自考试题及答案解析

1月全国电子商务英语自考试题及答案解析
1月全国电子商务英语自考试题及答案解析

全国2018年1月高等教育自学考试

电子商务英语试题

课程代码:00888

一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题0.5分,共10

分)

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三、根据英语句子的意思,请用括号内词的适当形式填空(每小题1分,共10分)

1.Her job was to take care of the ______(wound) soldier.

2.Her latest film has ______(generate) a lot of interest.

3.I am afraid the blistering heat is not ______(sustain) to me.

4.I had the ______(distinctly) impression that I was being watched.

5.I thought you ______(handle) that little incident most professionally.

6.In a poor country, owning a bicycle is a sign of ______(compare) wealth.

7.Institutions financing the project while going through the business plan will be very ______(interest) in knowing how the company is going to beat the competition.

8.It is difficult to estimate the exact cost due to so many ______(variable).

9.It is important to ensure the ______(enforceable) of e-business transactions wherever and whenever disputes arise.

10.It is reasonable to predict that a new strategy ______(require) to deal with the changing market.

四、根据英语句子的意思,从每一句下面的A,B,C,D中选择正确的语言搭配(每小题1

分,共20分)

1. Prior ______ his departure, he addressed a letter to his daughter.

A. to

B. of

C. in

D. from

2. The children ______ against each other to win yearly scholarship.

A. contest

B. fight

C. rival

D. enhance

3. When I last saw Mary she ______ to her next class on the other side of the campus and did not have time to talk.

A. hurried

B. was hurrying

C. had hurried

D. has hurried

4. Next time I ______ there, I’ll ask them about it.

A. will go

B. have gone

C. am going

D. go

5. The young madam was ______ to discover that she was being watched.

A. disconcerted

B. disappointed

C. dishonored

D. dissatisfying

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6. We ______ the shops and the post office as soon as we moved into the town.

A. determined

B. located

C. specified

D. settled

7. People just ______ their rubbish over the wall.

A. rolled

B. swayed

C. shaped

D. threw

8. Having the highest marks in his class,______.

A. the college offered him a scholarship.

B. he was offered a scholarship by the college.

C. a scholarship was offered him by the college

D. a college scholarship was offered to him.

9. Why do you object to ______ the direction?

A. following

B. follow

C. have followed

D. have been followed

10. They ______ the game because of rain.

A. deserted

B. abandoned

C. left

D. departed

11. In the 19th century industry ______ towards the north of England.

A. tended

B. gravitated

C. intended

D. inclined

12. ______ some of the suggestions prove of value to you as well.

A. Could

B. Can

C. Might

D. May

13. Before we commence again, let me give you a word or two of advice,_____?

A. shall I

B. don’t I

C. will you

D. won’t you

14. I wish to talk with you in private,______?

A. do I

B. shall I

C. can I

D. may I

15. People will not believe a person who always ______.

A. magnifies

B. enlarges

C. broadens

D. exaggerates

16. The reserch project has only been under way for three months,so it’s too early to ______ its

success.

A. figure

B. consider

C. rate

D. evaluate

17. If the United States had not entered the Second World War, probably the 1940 unemployment

rate of 14% ______ still further.

A. would rise

B. rose

C. would have risen

D. had risen

18. We wouldn’t lose courage even if we ______ again.

A. were to fail

B. would fail

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C. fail

D. have failed

19. John wants to see me today, but I would rather he ______ tomorrow than today.

A. came

B. had come

C. would come

D. sould come

20. After his troubles, he’s now in ______ comfort.

A. relative

B. constant

C. relevant

D. fair

五、完形填空(共20分)

Ⅰ.从所提供的四个选项中选择一个最佳答案填空。(每小题0.5分,共10分) Paul and his sister, Susan, excitedly ___1___ out their sleeping bags on the floor of the tent. This was ___2___ to be their first campout. It ___3___ the entire afternoon gathering the ___4___ they would need.

Susan brought a radio ___5___ they could listen to the weather reports. She planned to dig a ditch ___6___ the tent to keep it from flooding. And both of them had two sets of ___7___ clothes just in case they got wet or dirty.

Paul insisted that ___8___ each had to have a flashlight. He pointed out that they would need them to keep ___9___ from tripping ___10___ the roots of trees if they had to ___11___ the tent in the middle of the night.

It was Susan ___12___ thought of bringing whistles for ___13___ of them. She was ___14___ sure that they could make enough ___15___ with the whistles ___16___ scare off any wild animals that might wander into ___17___ camp. And of that ___18___ work, the whistles could be heard far enough away to call ___19___ help. The whistles could also be used to help them find each other if they became ___20___.

1.A.turned B.rolled C.took D.sorted

2.A.thought B.supposed C.going D.made

3.A.took B.spent C.had taken D.had spent

4.A.supply B.supplies C.supplement D.supplements

5.A.that B.and C.so D.as

6.A.for B.by C.near D.around

7.A.more B.additional C.surplus D.extra

8.A.them B.they C.we D.he

9.A.them B.themselves C.we D.he

10.A.on B.up C.over D./

11.A.make B.let C.leave D.build

12.A.that B.who C.what D.which

13.A.all B.every C.both D.most

14.A.pretty B.prettily C.not D.never

15.A.sound B.noise C.voice D.music

16.A.which B.that C.to D.of

17.A.the B.its C.his D.their

18.A.did B.did not C.would D.would not

19.A.to B.and C.their D.for

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20.A.lost B.losing C.separated D.separating

Ⅱ.在下列课文片段中填入遗漏的词。(每小题1分,共10分)

When selling products online and shipping them sight-unseen, a certain ___1___ of returns is inevitable. In fact, they’re also inevitable at brick-and-mortar stores,___2___ a customer can touch, feel, smell and try on the merchandise ___3___ making a selection. At Sky Mall Inc, product returns are anticipated and ___4___ with ease. The company, which has eight years of merchandising experience ___5___ selling premium merchandise from participating merchants via catalog and online,___6___ proven itself through effective and simple ordering, fulfillment, customer service ___7___ returns.“We built a successful business on those practices before taking our products ___8___ the Internet,”says Robert M.Worsely, president and CEO. In every printed catalog and on its Web site, Sky Mall guarantees ___9___ customer satisfaction with a 60-day “no questions asked”return policy combined ___10___ a best-price guarantee.

六、阅读下列短文,从A、B、C、D四个选项中选出一个最佳答案。(每小题1分,共10分)

The year 2000 has been tough for online retailers. Changes in the market have driven many sites out of business, and many others are only barely surviving. The holidays, promising greatly increased sales, offer hope for many e-commerce sites. The good news for retailers is that the holiday market will grow; this year’s holiday sales are predicted to be 66% higher than last year’s.

In a year when over half the U.S. population has access to the Internet, e-commerce sites can expect dramatic increases in site traffic before the holidays. Forrester Research predicts $10 billion in holiday revenues, and Jupiter forecasts the U.S. holiday market as $12 billion. Gartner Group predicts $10.7 billion in North American holiday sales and worldwide sales of $19.5 billion.

While revenue estimates vary, it’s clear that Holiday 2000 will be big for e-commerce. Customers will shop online this holiday season for convenience; by shopping online, customers avoid crowds, transportation hassles, and inconvenient store hours. One customer commented in our tests that she would shop online “to avoid the hassle of going to different stores.”

Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential sales. Shoppers want to purchase online, but many sites make it too hard to buy.

To gain the most from the holiday season, sites must pursue a simple strategy: improve the customer experience. Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion in worldwide online sales this holiday season.

According to Gartner Group projections, worldwide online revenues for the holiday season will be $19.5 billion.

In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. These findings suggest that the $19.5 billion represent only 57% of potential sales this holiday season.

Lost sales due to poor customer experience thus total more than $14 billion:·$34.2 billion-$19.5 billion=$14.7 billion.

It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the

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future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate.

In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40% of failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy.

There were several different types of problems that arose in the checkout process.The most important lesson is that poor checkout experience will cost the industry billions in holiday sales.

https://www.360docs.net/doc/5a7823634.html,pared with last year’s holiday sales, this year’s will be ______.

A. lower

B. twice lower

C. higher

D. twice higher

2.Forrester Research, Jupiter and Gartner Group all suggest that in 2000 ______.

A. holiday sales for e-commerce sites in every part of the world will increase a lot

B. holiday sales for e-commerce sites in every part of the world will decrease a lot

C. holiday sales for e-commerce sites in some parts of the world will increase a lot

D. holiday sales for e-commerce sites in some parts of the world will decrease a lot

3.By shopping online, people can avoid ______.

A. traffic jams

B. crowds

C. getting up early

D. both A and B

4.It is implied by the author that ______.

A. it is difficult to buy things on some sites

B. it is difficult to buy things on all sites

C. it is easy to buy things on all sites

D. it is easy to buy things on few sites

5.If sites made it easier to shop and buy, sites’ actual income would ______.

A. be the same

B. decrease a lot

C. increase a little

D. increase a lot

6.The e-commerce industry is losing much money in potential sales because ______.

A. people are not familiar with many sites

B. about half of the buying attempts fail

C. many people don’t have the access to the Internet

D. there is too much competition from traditional business

7.e-commerce sites can earn more money from the holiday season by _______.

A. improving the customer experience

B. forming valid identification

C. advertising widely

D. providing more content

8.Problems with ______ were the chief cause of failed buying attempts.

A. electronic signature

B. the checkin process

C. the checkout process

D. registration

6

9.What attitude does the author hold when describing the sites’ loss of revenue?

A. Emotional

B. Objective

C. Critical

D. Pessimistic

10.Which of the following techniques is most used in the text?

A. Exemplification

B. Definition

C. Comparison

D. Contrast

七、英译汉(阅读下面的短文,然后将划线的句子翻译成汉语。每小题2分,共10分)

Making the transition to e-business can be daunting.(1)There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?

When you begin planning an e-business, the most important thing to remember is that you shouldn’t try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.(2)Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.

(3)Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure—a truly daunting task for a global corporation with over 65,000 employees—the company focused on its direct customers, including OEMs and distributors.(4)The idea was to focus on customers who already had a relationship through Intel field sales and customer support, and find ways to improve that relationship through the Internet.

(5)“We picked one thing we could build very quickly and deploy to our customers,”says Sandra Morris, director of Intel’s Internet Marketing & e-Commerce.

八、汉译英(请把下列汉语句子翻译成英语,每小题2分,共10分)

1.我们要事先准备所有申请材料。(in advance)

2.你需要确定顾客为何需要你的某种电脑和你的电脑怎样才能满足那种需求。(meet the need)

3.英特网可以直接让人得到信息、产品和服务,这就省掉了中间商,还会引起经济萎缩。(economic deflation)

4.我们讨论企业的产品和服务以及行业和英特网的信息。(along with)

5.那将给你以极大的竞争优势。(advantage)

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自考-电子商务英语-语句翻译大全

1.他已成为各种贸易和商务的强有力的手段It has become a powerful medium and business transactions of all kinds 2.电子贸易指网上财务往来电子商务则指有形式的网上 交易E-commerce refers to financial transactions over the Web and e-business refers to all forms of transactions over the Wed 3.客户服务已经是并将继续是一个主要的竞争因素 Customer service has been and continues to be a major competitive factor 4.电子商务的交易通常涉及几个互动的步骤E-business transactions often involve several interactive steps 5.那将给你以极大的竞争优势That will give you a serious advantage over your competition 6.当你的公司电子商务化后,你与客户之间的关系就改 变了When you become an e-business you transform your relationship with your customers 7.客户关系管理在你的商务程序中起决定作用Your most critical business process is customer relationship management 8.我们必须尽最大可能的利用我们已有的资源We must make the best possible use of the resources we have 9.男孩子们依次被召入会见考官The boys were summoned in turn to see the examiner 10.他做一切事情都不考虑后果He does everything regardless of the consequences 11.这部分我们讨论企业的产品和服务以及行业和因特网 的信息In this section we discuss the firm’s product or service along with information about the industry and internet 12.客户将能够舒舒服服的在家里享用信息,产品和服务 Customers will be able to consume information product and service from the comfort of the homes 13.在因特网上可以直接得到信息产品和服务,这就省掉 了中间商,还会引起经济萎缩The internet allows direct access to information product and service which cuts out middlemen and causes economic deflation 14.投资于该计划的机构在审核该商务计划时会有兴趣了 解公司任何在竞争中取胜Institutions financing the project which going through the business plan will be very interested in knowing how the company is going to beat the competition 15.该计划应对如何达到目标市场做出描述The plan should describe how the target markets are to be reached 16.如果产品是在因特网上提供的无形信息就应该创造某 种定价模式来调节价格If the product is intangible information delivered over the internet one should try to create some sort of pricing model to justify its prices 17.网站最初将包含哪些特点及未来的扩展计划是怎样的 What features will be incorporated in the site initially and what are the plans for future enhancement or expansion 18.你必须有计划的安排这些步骤以便将你的提议变成现 实You must lay out the steps to make your proposal a reality 19.务必打个电话让我们知道你已安全的回家Be sure to ring and let us know you’ve got back safely 20.这家旅馆可以为80位客人提供住宿,此外还有几个可 供客人自己开火的套间The hotel itself can accommodate 80 guests and in addition there are several self-catering apartments 21.需要12个月来实施的战略也不可能成功 A strategy that requires more than 12 months to execute is also unlikely to succeed 22.当一个企业准备建立电子商务时他应该考虑清楚实现 其战略目标的其他可选择的途径When preparing to establish an e-business presence enterprises should explicitly consider alternative ways to attain the strategic objectives 23.我们要在出发前把一切规划好We should get everything planned out before our departure 24.正如把电子商务战略融入整体电子商务战略中是重要 的一样,把商务评价系统融入进来也同样重要Just as it is important to integrate the e-business strategy into the overall business strategy it is equally important to integrate business model 25.那样,最好的途径可能是开发新的潜能,改善现存的 商业过程去实施新的商业模式In such instances the best approach may be to build new capabilities and transform existing business processes to implement a new business model 26.评价一个人要充分考虑他的成绩We should take full account of his achievements while evaluating someone 27.有时可以创立一个内在电子商务单位,然后把这单位 分割出去成为独立的法人In some cases it may be desirable to create an internal e-business unit and then spin off the unit as a separate legal entity 28.这一前景理论上可行但实际上吹嘘过度While possible in theory the promise was clearly oversold 29.这当然是重要的,但是董事会层面却远远不能理解 While that is certainly important the understanding needed at the board level goes well beyond that 30.为了获得市场份额,他们必须竭尽全力To gain market share they will go to great lengths 31.然而,他解释说,设立两种对立的定价系统在某些时 候可能导致不良企图的滋生However he explains that setting up two separate pricing systems is likely to generate ill will at some point 32.守住承诺适用于客服务过程的每一步Following through on your promises applies to every step of the customer-service process 33.这就解释了顾客通过同类比较发现的任何差别This will account for any differential a customer uncovers using an apples-to-apples comparison 34.我们要事先准备所有申请材料We must have all the application materials prepared in advance 35.你需要确定顾客需要你的某种产品的原因和你的电脑 怎样才能满足那种需求You need to identify why your customer needs your specific computer and how your computer meets that need 36.在商业中,客户服务对于其成长和繁荣至关重要In any business customer service is vital to growth and prosperity 37.网络让你们建立起确实的一对一的动态关系The internet permits you to build a dynamic relationships that are really one on one 38.它确实需要你重新思考你的整个经营方式和管理企业 的策略It really involves rethinking the entire way you do business and how you run your organization 39.钱本身并不重要,重要的是钱的用途Money is not the end in itself but the application of it is most important 40.一旦有人跟你联系就要回应Once you’re contacted be responsive 41.一开始,这个公司没有管理和业务计划,到现在为止 一切进展顺利At the outset the company had no management and operations plan in place and things have worked out just fine so far 42.我们在销售厂家的婴儿产品的同时也提供生活方式和 健康方面的信息We provide lifestyle and healthcare information along with baby products that we sell for manufacturers 43.这家公司预期1999年实现每月50%的增长The company expected a mouth-to-month growth rate of 50 percent 1999 44.预测存货需求最初对这个公司来说是件棘手的事情, 但公司仅仅用了几个月时间就在网上找到了销售和存 货的感觉Predicting inventory needs was tricky for the company at first though it only took it a few months online to develop a sense of sales and inventory 45.现在,这家公司在刚刚建立自己的网站之后,正在寻 求在其他玩具制造商曾经失败过的网上玩具商务中取 得成功Now with its newly launched Wed site the company ia looking to succeed in the online toy business where others have failed 46.网络圣杯是导致实际良好利润的专利内容The Holy Grail on the internet is proprietary content that leads to really good margins 47.在求学的道路上,我们准备克服很多的困难On the way of study we must be ready to grapple with many difficulties 48.至于在竞争中保持领先地位的问题,我们公司以产品 挑选余地大和有两的服务和信息而引人注意When it comes to staying ahead of the competition our company distinguishes itself through a broad product selection and excellent service and information 49.网络是一个及时的媒体,它让人为之兴奋,因为他迫 使我们保证尽快送货The internet is a very timely medium which is exciting because it puts pressure on us to make sure we’re delivering as quickly

电子商务英语作文

电子商务英语作文公司内部编号:(GOOD-TMMT-MMUT-UUPTY-UUYY-DTTI-

电子商务With rapid development of informationization, global electronic commerce transaction has increased greatly within past decade years. Almost all kinds of industries are closely connected with electronic commerce. However, everything has two sides. On one hand,booming electronic commerce is the fastest way so far to make transactions across far distance. It makes it possible to do business at home, which saves time and unnecessary formalities. That's why e-commerce is preferable to traditional commerce. On the other hand,there exist many problems is hard to control the virtual business. False,deceptive informatin is interspersing among e-commerce. Without management, losses are liable to happen every time. So we should hold strong risk awareness to protect ourselves on e-commerce. Above all, the trend towards promising e-commerce is an irresistible trend of times. It undoubtedly contributes to impayable prosperity of world economy. Let’s prepare to embrace this irretrievable trend. 随着信息化的快速发展,全球电子商务交易在过去的十年中有了很大的发展。几乎所有行业都与电子商务紧密相连。然而,一切都有两面性。 一方面,蓬勃发展的电子商务是迄今为止最快的方法来进行远距离交易。它使得有可能在家做生意,这节省了时间和不必要的手续。这就是为什么电子商务比传统商业更好。

2018年10月自考00888电子商务英语试题及答案含评分标准

2018年10月高等教育自学考试全国统一命题考试 电子商务英语试卷 (课程代码00888) 本试卷共8页,满分l00分,考试时间l50分钟。 考生答题注意事项: 1.本卷所有试题必须在答题卡上作答。答在试卷上无效,试卷空白处和背面均可作草稿纸。 2.第一部分为选择题。必须对应试卷上的题号使用2B铅笔将“答题卡”的相应代码涂黑。 3.第二部分为非选择题。必须注明大、小题号,使用0.5毫米黑色字迹签字笔作答。 4.合理安排答题空间,超出答题区域无效。 第一部分选择题 一、单项选择题:本大题共10小题,每小题1分,共1O分。在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出。

二、阅读理鳃(本大题共10小题,每小题2分,共20分) 本部分有三篇短文,每篇短文后有若干问题,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑。错涂、多涂或未涂均不得分。

第二部分非选择题 四、完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共5小 题,每小题1分,共5分。 五、根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共10小题,每小题1分,共1O分。 36.优势,有利条件n. a一一一一一一一一 37.经济n. e一一一一一一 38.范围,领域,域名n.d一一一一一 39.全球的adj. g一一一一一 40.促销,宣传,促进v.P一一一一一一 41.潜在的,有可能的adj.P一一一一一一一一 42.影响v. a一一一一一 43.非法侵入(电脑数据系统)v.h一一一 44.自动的adj. a一一一一一一一一 45.安全,保证,担保n. s一一一一一一一 六、给出下列单词或术语的汉语意义:本大题共20小题,每小题1分,共20分。

电子商务英语试卷.doc

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