2017年华侨大学考研试题847管理学原理

2017年华侨大学考研试题847管理学原理
2017年华侨大学考研试题847管理学原理

华侨大学2017年硕士研究生入学考试专业课试卷

(答案必须写在答题纸上)

招生专业项目管理,工商管理

科目名称管理学原理科目代码847

一、简答题(每题12分,共60分)

1、管理的职能是什么?

2、头脑风暴法的原则是什么?

3、影响决策的主要因素有哪些?

4、请简述有效控制的特征?

5、有效沟通的障碍有哪些?

二、案例分析(每题30分,共60分)

1.阅读下面的案例,回答如下问题:(30分)

(1)根据案例,结合目标管理理论,试分析海尔集团是如何进行目标管理的,并分析该公司进行目标管理的步骤。(12分)

(2)根据案例,结合计划理论,试分析海尔集团推行目标管理的作用。(6分)

(3)根据案例,结合计划的类型理论,试分析海尔集团的OEC管理模式属于什么类型的计划?并作简要分析。(12分)

海尔集团的“OEC”管理模式

海尔经过短短二十几年的发展,从一家濒临倒闭的小企业迅速成长为具有世界声誉的国家特大型家电企业,它的成功并不是偶然的。海尔的管理模式和管理方法已被作为成功的案例,写进哈佛大学、洛桑国际管理学院、欧洲工商管理学院的案例库,成为全球通用的教材,这在中国企业界是前所未有的。海尔集团提出的“OEC”管理模式,即“日事日毕、日清日高”的工作准则,体现了企业不断进步和持续改进的特点。

“OEC”管理模式是海尔集团管理体系的基石,是其对外并购扩张、推行统一管理的基本模式,也是全国企业到海尔集团学习先进管理经验的主要内容。正是通过这种持续改进使得海尔集团由1984年的亏损企业发展成为世界第四大白色家电制造商、中国最具价值品牌的大规模的跨国企业集团。2014年,海尔集团年营业额突破两千亿元。

一、“OEC”管理方法的构成框架

1/5

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