集团公司三年发展计划战略规划书(详细)

集团公司三年发展计划战略规划书(详细)

Foreword

Co。Ltd。has XXX needs based on the current market demand for XXX industry and the current social development n。The company aims to improve the existing problems and improve the company's system。increase the work enthusiasm of employees。and enhance the work efficiency of internal staff。with the total goal of achieving a performance of 80 n yuan in three years!

Strategic Objectives

1) Sales Target

The company will seize market opportunities in the next five years and XXX.

2) Profit Target

By 2017.the net profit of the main business will account for about 70% of the company's net profit。and the net profit of the auxiliary business will account for about 30% of the company's net profit.

3) n XXX

Strive to achieve enterprise grouping in three years。with an output value of 12 n yuan by 2017.and then move towards a listed company after 2020.

Chapter One: Strategic Principles and Analysis

I。Strategic Principles

1) Background of Rulemaking

2) Guiding XXX Rules

3) XXX

II。Strategic Analysis

1) Analysis of Enterprise Operating Environment

2) Customer Analysis

3) Enterprise Analysis

Chapter Two: XXX

I。XXX

1) Brand Strategy

2) Marketing Strategy

3) Corporate Culture Strategy

4) Human Resource Strategy

5) Financial Strategy

II。Strategic Control

1) Pre-control

2) Post-control

3) Real-time control

In 2015.based on the existing furniture n。the company will add five new n companies among its strategic partners。The company will seek a business model of furniture life experience。XXX brand franchise n。and develop ten strategic partners。The company will implement a share n management mechanism。making the company's r management personnel e the masters of the company。XXX' sense of ownership。The company will implement a performance appraisal management mechanism。with incentives based on work and salary increase based on performance。to XXX management mechanism。The company will achieve the overall goal of standardized。digitized。and scientific management of internal management documents。The company will enhance its corporate culture。strengthen

environmental and health management。and improve the XXX。The company will achieve an annual performance growth of 15-20%。with an annual performance of over 100 n yuan。The company will realize the business model of self-owned brand franchise chain。The company will start capital n。integrate resources。expand the enterprise。strengthen the internal structure。and improve the industrial structure.

4) Model Objectives:

Core business areas and core business XXX.

In the next 1-3 years。the core business area will shift from XXX franchise business model。which will be pXXX.

In accordance with the company's strategic development needs。the company will continue to build core competitiveness and create the "SKL" (Simple Key) core business strategy model that is suitable for the development of the company。This model XXX。development outline。corporate culture。brand。product。marketing。management system。and investment development based on nal design and service management process n。XXX.

We will XXX。XXX management website。and a 3D n model for n and agency franchise。achieving 3D profit points for chain franchise。n。XXX.

XXX。XXX franchisees。and XXX。XXX.

Based on our company's five-year development strategy plan from 2015 to 2017 and the current development trend of the industry and the company。we have made the following analysis and clear XXX.

Chapter One: Strategic Principles and Analysis

I。Strategic Principles

Enterprise XXX。guiding the n of enterprise development。clarifying the business areas of the enterprise。guiding the n of enterprise resources。indicating the development XXX and

employees。XXX。and XXX。it is conducive to fulfilling social responsibilities。expanding employment。XXX。and XXX.

1.Planning background

Co。Ltd。was established in 2005 with a registered capital of 5 n yuan.

2.Planning principles

Guided by the idea of creating high-XXX standardized management。guided by the principle of win-XXX。adhering to the market-oriented approach。actively expanding the target market (design companies。n companies)。XXX market share and form a business pattern of brand output。product sales。n and franchise。and after-sales service。Through continuous n and improvement。improve employee quality。enhance employee and customer n。XXX and brand value in the industry。and promote the sustainable。stable。fast。and healthy development of the enterprise.

3.Planning time limit

Five-year plan (2015-2017)

II。Strategic Analysis

1.Analysis of XXX

1.Industry analysis

According to the current model of XXX China。currently。high-end XXX in the current high-end XXX chain market in China。In n。XXX at a rate of 20% per year by 2015.

客户消费承受能力随着经济发展而提高，越来越多的人能够承受高端定制家具的价格。但是，仍有一部分消费者对价格敏感，需要提供多样化的产品选择，以满足不同消费者的需求。因此，企业需要在产品定价上做出合理的平衡，以提高客户的购买意愿。

在成交客户群体中，大部分仍以与装饰、软装公司和设计公司的合作为主。因此，企业需要不断扩大市场渠道，以满足市场需求。同时，增加其他综合项目，以增加公司的业务来源。

1、企业概况

XXX位于财富聚集的深圳市龙岗坪山大工业区，致力于

家具高端定制。我们结合自身的定制产品和家具工艺的特点，不断实践并加以改进，生产的产品深得客户的信任。公司拥有一支由五十多人资深的家具制造精英、精通家具制造企业经营管理的专家和行业技术骨干、广大人脉关系的专家团组成的核心团队，具有高度专业的管理理论素养、丰富的企业管理实践和工作指导的经验。

2、企业组织架构

目前，公司采用职能制组织结构，能够发挥职能的专业特点。各职能部门有效运行，以诚信、高效、共赢为核心的管理理念为支撑。

3、企业现状分析

1）物质资源状况

目前，XXX的厂房面积为平方米，其中办公室面积约为2800平方米，厂房面积为平方米，宿舍面积为4500平方米。

2）人力资源状况

公司目前在职人员180人，其中本科人、大专人、中专（XXX）人。高层管理人员中，本科人和大专人居多。中层

管理人员中，大专人居多。人力资源结构中，18-25岁人和

25-40岁人占据了大部分。目前营销团队共有人，占公司总人

数的%，但营销团队的企业归属性仍较薄弱。为适应战略规划

的要求，目前急需组建一支卓越的销售团队，加强对营销人才的培养和建设，进一步提高员工的综合素质。

3）人力资源需求状况（年度产值6000万元）

规划总人数为280人，其中生产部人员208人，物控部人员11人，研发部人员5人，项目部人员3人，XXX人员9人，业务部人员15人，财务部3人，总经办2人。

4）管理资源状况

公司注重员工素质的培养和开发，与外部管理顾问公司达成战略合作关系，吸收先进的管理经验，不断提升公司各职能

部门的管理能力，为各子公司输送新鲜血液。今后的三年计划投入20万元培训费用，全面提升我司人员的专业素质以及综

合素质。

我们的公司拥有丰富的管理经验和行业专业背景，注重员工培训和福利，严格要求自己，以企业上市和服务社会为奋斗目标，致力于让公司做强做大。

在管理机制模式方面，我们认为品牌战略管理非常重要。然而，我们的公司在行业中的品牌竞争力较弱，缺乏整体品牌营销战略管理。为了占据市场的领先地位，我们需要从以下几个方面提升品牌影响力：

1.品牌定位：包括产品定位、价值定位、企业品牌宣传定位、产品工艺与品牌影响力的一致性以及企业自身品牌的定位。

2.营销体系的定位：包括营销团队、品牌宣传、市场布局、销售体系的流程管控以及销售岗位人才的定位。

3.企业形象：包括企业软实力的包装、厂区形象包装、厂

内规划规范、职工着装包装以及产品展示包装。

在品牌战略实施层面，我们坚持贯彻“以优质的产品拥有

市场，诚信的服务赢得客户的信赖”的品牌核心价值理念。我

们不断传播品牌核心价值理念，提升品牌的知名度、美誉度和忠诚度。

在营销战略方面，我们始终坚持搭建共赢平台和共赢原则。我们树立“全员营销”理念，以营销管理为中心，以销售为中心，指导、监督和服务营销和销售。我们通过实施产品组合战略和新产品开发战略，满足不同消费需求和竞争应对，确保各产品的市场成功和利益最大化。

The pricing strategy of the company combines cost-based and market-based pricing to create value for XXX.

XXX franchising。cooperative ns。XXX as the core。while cooperative ns and agency partnerships act as the arms。Each channel XXX with the others。similar to a XXX.

Franchising is the core channel。with fixed-point XXXXXX the products in-store but also XXX.

Cooperative ns are based on home living experience centers and utilize cooperative shops。self-owned shops。XXX enterprises。XXX.

XXX of services。The service strategy consists of two ns: XXX (30%) and XXX.

The company provides practical and high-quality services。especially XXX。internal training。XXX of existing products and potential customers' XXX.

The company also introduces an n system for customer management。allocates a nal marketing service team。and emphasizes the maintenance。n。development。and n of customer resources。The company ns customer service as a powerful competitive advantage。answering customer ns at any time。and cultivating a group of XXX positive word-of-mouth.

XXX group。with the XXX as the king。The company's pursuit is a happy life and work。and XXX.

The company's human resource management strategy includes building a strong marketing team。establishing talent reserves。cultivating or introducing nal management and technical personnel。and planning employee career paths。XXX.