【参考文献翻译】服装设计中独特性的表达.doc

英文翻译：

The unique expression in fashion design

Abstract: With the social progress and people's aesthetic awareness, clothing design requirements are constantly changing, not only beautiful, comfortable, personalized for different purposes, and more and more people started to pay attention the unique design of the clothing. unique expression of the clothing design has something in common, in common, there are three factors most typical one of the means of the use of the plastic arts; is to follow the basic rules of the plastic arts; the pursuit of art content and beauty of form harmony and unity. The face of increasingly fierce competition in society, from clothing unique starting to play to their strengths, so that the costume design perfected.

Key words: aesthetic sense; costume design; uniqueness; expression

Introduction

With the rich substance of social development, improved quality of life, the pursuit of unique clothing is also more than plus strong, the face of the popularity and unity to the mass production of clothing has become a problem to be solved in order to fashion designers. An important design point, then become a unique expression of the costume design costume design costume design unique refers to the characteristics of the presentation of the representative from the clothing on the whole, it is unique content and form unity. China fashion design unique expression as a complete system of disciplines to study the ancient times to now there, but the uniqueness of expression in fashion design is not perfect, therefore, the uniqueness of this study fashion design to express Modern fashion design is of great significance.

1. The unique overview of clothing

In short, The unique nature of the clothing is the clothing unique. In a broad sense refers to the presentation of the representative characteristics from the whole of the clothing works, it is one of the unique form and the objectivity of the unity of the unity of content, costume designer on the subjective aspect of creative and clothing subject matter difficult to find words to express, but it is not difficult to make us feel unique style. The unique nature of the clothing, but also refers to the values, artistic characteristics and inherent character of a nation, an era, a genre or a person's clothing in the content and format of the show out. The unique nature of the appearance of the mind, the pursuit of the realm of fashion design in the final analysis is unique in design and positioning, the unique expression of the costume design also reflects the designer's unique creative thinking and the pursuit of art also reflects the distinctive character.

2. The unique role of fashion design

Either clothing had an important influence on the human economy or culture. And largely dominated people's consumption patterns, consumer attitudes and lifestyles, a direct impact on people's social values and the uniqueness of the role as follows:

(A) In order to achieve the better effect of clothing

A perfect garment is often reflected in its unique design, a good design work which contains a profound national culture, but also social development, a mirror of the progress of the times. Unique expression of the fashion design clothing creativity closer to the "China" or like "Chinese" consumer psychology between them is the complementary role of the costume design of the unique expression of the Chinese traditional elements of mutual restraint, costume design The uniqueness of National Cultural Psychology must be adapted to many different people, to achieve the better results of clothing.

(B) To guide people's aesthetic

Since ancient times ,China have different aesthetics, such as women's aesthetic, summer, business, and Zhou dynasties, soft and delicate sense of aesthetic is very popular in the Tang Dynasty is based on fat is beautiful, to the Ming and Qing also petite for the United States. However, modern aesthetic, but unlike the past, has a strong universality point of view, but mainly based on the individual as a starting point, find a dress to show their own unique aesthetic taste. Fashion is unconventional, unique, and China in the 1980s is unique with no clothing at all, until the 1990s, slowly come into contact with more clothing brand, a preliminary understanding of the skills of some of the dress , but from the aesthetic perspective, many people do not clearly recognize their own style and temperament, wearing more or less have some blindness. Fashion weathervane clothing, the fashion of our country must shoulder the heavy responsibility of the foster a modern aesthetic. China International Fashion Week each season's fashion release, whether auditory, visual, emotional viewer is a very good artistic culture, even if most people can not personally to feel, but through a variety of media media coverage of pictures, music, video, impact on people's hearts and vision, people will be inspired and infection imperceptibly into, in order to bring their own life, combined with their own preferences and conditions, to form a unique aesthetic.

(C) To guide the people's consumption

20 years ago,Chinese market showing a short supply situation at that time we can buy clothes very well, who would carefully pick out the colors and styles. Today's society, society is an overproduction of different fashion brands and different clothing styles that dazzle us, a lot of people driven by impulse and blind followers psychological, may buy some of the clothing are not suitable. At this point, unique clothing like fashion navigator to guide blind people towards the right the other side of the consumer. Of course, this page is the fashion culture of the uniqueness of the totally implantable hearts of the people, the public has cultivated and form their own aesthetic taste, and mastery of the modern fashion symbol, and then they will meet

their own practical purpose to choose consumer goods. Most people can not afford the unique nature of high fashion, they just access to information from the uniqueness of the high fashion, and then to buy similar clothing or apparel goods with this popular elements.

3.The uniqueness of expression in fashion design

(A) China Red in Fashion Design

In recent years, the red can be described as fashion colors, red is a unique, popular in the north and south, whether it is international brands and domestic brands were unanimous in Chinese red. Red means good luck, peace, success, happiness, harmony, health, reunion, etc.; also means abandoning evil and promote good smooth, Pepsi, good luck. The Chinese nation, like the red, for example, in the occasion of the festivals, weddings, Suli, red, red is in our minds the most perfect color. Red is the color of the sport and passion, joy and harmony of color, the color of the folklore and culture, but also the main color of the Beijing Olympic Games emblem color. The red has become the symbolic color of China.

For example,"Green Paper Cranes" (Figure 3-1, 3-2) series, using bold contrast of red, green, two colors, the use of right. The traditional red flowers and green leaves on behalf of the customs of China, has been widespread in the countryside gives auspicious and festive feel. This traditional red and green decorative colors bearing a special mark to convey the beauty and warmth can not be forgotten. It is gratifying that this traditional decorative color patterns - so that we can feel the warmth of the past, but also enjoy modern simplicity and crisp with a modern aesthetic combined into a new artistic charm.

Figure 3-1 Figure 3-2

中文原文：

服装设计中独特性的表达

摘要：随着社会的进步和人们审美意识的提高，对服饰设计的要求在不断变化，不仅要基于美观、舒适、个性化等不同目的，而且越来越多的人开始关注服装的独特设计，服装设计的独特性表达都有其共性，在共性中，有三个因素最具有典型性，一是运用造型艺术的手段；二是遵循造型艺术的基本法则；三是追求艺术的内容与形式美的和谐统一。面对社会日益激烈的竞争，我国要从服装的独特性出发，发挥自身的优势，使服装设计趋于完美。

关键词：审美意识；服装设计；独特性；表达

引言

随着社会的发展物质的丰富、生活质量的提高，人们对服装的独特性追求也逾加强烈，服装的批量生产所出现的大众化和单一性的面貌已成为了服装设计师所要解决的问题。于是对服装设计的独特性表达成为了服装设计的又一个重要设计点，服装设计的独特性是是指从服装整体上所呈现出来的具有代表性的特点，它是由独特的内容与形式相统一。虽然我国把服装设计中独特性的表达作为一个完整的系统的学科来研究是自古至今就有，但对服装设计中独特性的表达都不是很完美，因此，本文研究服装设计的独特性表达对现代服装设计具有重要的意义。

一、服装独特性概述

服装的独特性，简言之就是服装所特有的。在广义上就是指从服装作品整体上所呈现出来的代表性特点，它是由独特的形式与内容相统一，服装设计师在主观方面上的创意和服装题材的客观性相统一所造成的一种难以用语言来表达，却不难能让我们感觉的独特风貌。服装的独特性，也指一个民族、一个时代、一个流派或者一个人的服装在内容及形式方面所展现出来的价值取向、艺术特色和内在品格。独特性是心灵的外观，服装设计追求的境界说到底是独特的设计和定位，服装设计的独特性表达也体现了设计师的独特创作思想和艺术追求，也反映了鲜明的时代特色。

二、服装设计中独特性的作用

服装无论是对人类的经济还是文化都产生了重要的影响。并在很大程度上支配着人们的消费方式、消费观念及生活方式，直接影响着人们的社会价值观，独特性的作用具体如下：

（一）是为了实现服装更好的效果

一件完美的服装往往体现在它的独特设计上，一个好的设计作品都蕴涵深厚的民族文化底蕴，同时也是社会发展、时代进步的一面镜子。服装设计的独特性表达使服装创意更接近“中国”或喜欢“中国“的消费者心理，它们之间是相辅相成的作用，服装设计的独特性表达与中国传统元素是相互制约的，服装设计的独特性必须适应受众多不同人的民族文化心理,实现服装更好的效果。

（二）引导人们的审美

中国自古至今都有着不同的审美观，例如女性的审美，夏、商、周时期柔弱细腻的审美意识比较盛行，唐代则是以胖为美，到了明清又娇小玲珑为美。但是，现代社会的审美却不像过去那样具有很强的普遍性观点，而主要是以个体为出发点，找到适合自身的着装方式，来展现自己的独特审美情趣。时装是标新立异的，具有独特性，而在 20 世纪 80 年代以前中国是没有服装的独特性可言的，到 90 年代以后才慢慢接触到较多的服装品牌，初步了解了一些衣着打扮的技巧，但是从审美的角度来讲，很多人并没有很清楚的认识到自己的风格和气质，使穿着或多或少都有一些盲目性。时尚风向标既然是服装，那么我国的时装必然肩负着培养大众现代的审美观的重任。中国在国际时装周上每一季的时装发布，无论是从听觉、视觉、还是情感上都对观者是一次很好的艺术熏陶，即便是大多数人并不能亲自去感受，但是通过各种媒介的宣传报道，不断的有图片、音乐、视频冲击着人们的心灵和视觉，人们就会在潜移默化之中受到启发和感染，从而带入自身的生活，并结合自身的喜好和条件，形成独特的审美观。

（三）引导人们的消费

在20 年前，中国市场所呈现出的供不应求的局面，那个时候我们能买到衣服就很不错了，谁还会仔细的去挑颜色和款式呢。现今社会是一个生产过剩的社会，不同的时装品牌及不同的服装款式令我们眼花缭乱，很多人在一时的冲动和盲目随从心理的驱使下，极有可能会买一些不适合自己的服装。此时，独特性服装的出现仿佛就是时装的领航员，引导着盲目的人们驶向正确的消费彼岸。当然，这页是基于时装独特性的文化已经完全植入人民的心中，民众也已经培育且形成自己的审美情趣，并掌握了现代的时尚流行符号，然后，他们才会切合自身的实际而有目的性的去选择消费品。大多数人并消费不起那些独特性的高级时装，他们只是从独特性的高级时装中获取信息，然后去购买具有此流行要素的类似成衣或服饰品。

三、服装设计中的独特性的表达

（一）中国红在服装设计中的运用

近年来，红色可谓是流行色，中国红是中国所特有的，红遍了大江南北，无论是国际品牌还是国内品牌都不约而同的使用了中国红。中国红意味着吉祥、和平、成功、快乐、和谐、健康、团圆等；也意味着弃恶扬善、百事顺利、逢凶化吉。中华民族喜欢用红色，例如，在节日庆贺、婚礼、俗礼等场合使用红色，同时，红色也是我们心目中最完美的色彩。红色是运动和激情的颜色，是欢乐与祥和的颜色，是民俗与文化的颜色，同时也是北京奥运会会徽颜色的主色。红色已成为中国的象征颜色。

例如，《绿纸鹤》（图3-1、3-2）系列大胆的采用红绿两种颜色的对比，运用的恰到好处。传统的红花与绿叶代表着中国的风俗习惯，一直在农村广为流传给人吉祥如意和喜气的感觉。这种大红大绿的传统装饰色彩所承载的特殊印记，传达出的美好与温暖是不能磨灭的。令人欣喜的是这种传统装饰色彩的纹样，已经与现代的审美结合成新的艺术魅力——让我们即能感受往日的温馨，又能享受现代的简洁和明快。

图3-1 图3-2