大学生经营微商生存现状和发展前景调查分析报告

刘琳;黄秀利

【期刊名称】《中文信息》

【年(卷),期】2016(000)007

【摘要】As the development of China’s economy, the Internet has also surged. More and more apps are stepping into daily life. Col ege students use these apps as a platform for sel ing products to theirs schoolmate, and these apps have been becoming a hot trend on the Internet since 2013. E-commerce also has developed. T o know more about the current problems and prospect of E-commerce, we conducted a survey by questionnaires. It covers three aspects:one is the gender and grade of col eges, second is the number of university students worked in E-commerce and their perspectives about it, and third is the products they sel and analysis of advantages and disadvantages of E-commerce in university.%随着中国经济的增长，互联网科学技术也随之迅猛发展。越来越多的手机APP软件走进人们的生活。大学生群体将这些软件作为销售平台，消费群体多为在校大学生。2013年互联网上慢慢出现一些以QQ、MSN、微信为主要平台进行销售的热潮，微商随之产生。为了进一步了解微商的生存现状和发展前景，笔者展开了此次微商问卷调查。调查主要以问卷的形式展开，主要对象为在校大学生。问卷调查内容涵盖三方面，一是性别、年级；二是调查对象身边的大学生微商数量及其对大学生微商的看法；三是大学生微商主要销售产品及相关信息，利弊之处。