marketingplan范文marketingplan要写些什么

Summary and Further Reading on Marketing Plan

When making a marketing plan, it is important to know and state the timescale you are working with. Are you making a long term plan, a short term plan, or something in between? You may also find that some areas of your marketing plan are short term, while others will work in the long term.

A business that deals with new technology may need to update their marketing plans every 3-6 months, where as a business in an established and stable industry might only need to update their plan every other year.

Summary

* A marketing plan is in addition to a standard business plan.

* A marketing plan helps set realistic objectives for your business, and helps make sure that the business is focused on the most important areas of marketing.

* A marketing plan can help in obtaining finance by demonstrating that the business has been thoroughly planned.

* A plan should look at each of the important areas and have realistic objectives for the short, medium, or long term.

* Looking at the prices of your products should take into aount both consumers and petitors products.

* Looking at the locations of your products should take into aount where the product is sold as well as the distribution methods used to get there.

* You should firmly know the unique selling points of your business and its products.

* Sales of one product may help increase sales of another product; you should look at how this can be achieved.

* If your product is seasonal, look at introducing a new or modified product to sell during the slower months.

* Both the budgets and message of your advertising and public relations should be reviewed regularly to ensure best results.

* Word of mouth is free marketing! Look at how you can encourage it.

* Special offers and petitions can increase interest in your product and convert possible buyers into sales. Look at how you can maximise this.

* In a SWOT, Strengths and Weaknesses are internal, while Opportunities and Threats are external. Each point should be written down briefly to provide a quick overview of the status of your business and its market(s).

* A marketing plan should have a timescale relevant to the nature of your business, although different areas of the plan may have different timescales.

SWOT Analysis in a Marketing Plan

SWOT

This is a monly used form of marketing analysis. It looks at both your business and the external environment to anticipate possible future action you may need to take to defend or expand your market position.

SWOT stands for Strengths; Weaknesses; Opportunities; and Threats.

(i) Strengths

Here you should list the main strengths of your business and products/services. This should include not only the areas that your business or products are good at, but also

high profit margins, suessful current marketing campaigns and similar strengths. e.g. Our business has a reputation for excellent quality customer service.

Strengths are internal factors, and are usually related to your business only.

(ii) Weaknesses

Here you should list the main weaknesses of your business and products/services. This should include the areas that you feel your business could improve on, or are limiting your quality or expansion. e.g. Our slow production speed makes it difficult for us to meet shipment dates effectively.

Weaknesses are internal factors, and are usually related to your business only.

(iii) Opportunities

Here you should list what you believe to be the best opportunities available in your market, or new markets you believe your business can sueed in. e.g. Gap in market for smaller versions of our products.

Remember, a weakness may be an opportunity in disguise!

e.g. If we fix the weakness in our manufacturing speed whilst maintaining quality, we have an opportunity to offer faster delivery to our customers.

Opportunities are almost always external, although they may rely on internal strengths. e.g. An opportunity is available by advertising our strengths in quality of service.

(iv) Threats

Here you should list what you believe to be the biggest threats to your business. This could include petitors, government regulations, changes in customer attitudes and other such areas. e.g. Our petitors are planning to launch a big new product in the next 6 months.

Threats are almost always external, although they may

rely on internal weaknesses or external factors that limit your strengths. e.g. If our petitors lower their prices and we match them, we may be left with an unprofitable product.

A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing

objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a

list of actions, a marketing plan without a sound strategic foundation is of little use.

看看吧，这是我大学时写的市场计划。

Environmental Analysis:

A. The Marketing Environment

1. Competitive forces: The petition to start a recycling program within colleges and universities are somewhat weak locally, but very strong nationally. The percentage of items recycled is difficult to obtain since there is minimal participation within in local munities.

Competition within the recycling industry is strong in national sense, but weak in advertising and local participation.

2. Economic forces: Nationwide, many universities and colleges have implemented recycling programs to help with the reduction of costs.

3. Political forces: There are no expected political influences or events that could affect the start of a recycling program.

4. Legal & Regulatory forces: There are currently no laws or regulatory forces that are required when going green.

5. Technological forces: There are no expected technological forces that would stop the growth of

recycling programs.

6. Sociocultural forces: The main forces stopping recycling are people who are not educated in the benefits recycling have towards the environment and how important it is to reuse the materials for other uses.

你好，直接引用网址就好。说实在的最好不要用百度百科上面的作为论文的参考资料。追问

谢谢啊。老师规定说要用哈佛体。可能我只能引用正规的论文了。我看你是学市场营销的。我们才学写marketing plan我有问题可以问你吗？可能挺多的（分不会少哒！）。先问一个啊。我们在做关于桌球店的计划。SWOT分析里店名和logo比较吸引人算不算strength？

你好，我很高兴能帮助到你，但是水平有限的。我只是大学生而已。怎样判断吸引人呢，真的有效果就算是，否则只是你的感觉额。

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30分要这么专业的答案，即使是中文的都有点小气呢，大方点

再来吧

模板,内容仅供参考

《如何写一份出色的marketing plan》

《如何写一份出色的marketing plan》第一篇。如何写一份出色的marketingplan如何写一份出色的marketingplan。时间：xx-6-11 点击量：160 编辑。接近年底，对于所有marketer来说，制订明年的年度计划是当前的一项重要工作，虽然各个公司财务年不同，起点不一定在1月1日。通常来说，一份以事业单位的市场计划从开始撰写到最终批准实施，至少需要3个月到6个月的时间，而事业部的经理（marketingmanager或相应brandmanager，productmanager）是承担这项重要工作的主要责任人。但做好一份出色的年度市场计划，并非每个marketingmanager 都能胜任。一些市场计划味如嚼蜡，毫无思想和创意，好比政府官员的年终工作报告；还有一些计划热情洋溢，但通篇充满不靠谱的吹嘘和自恋，好比保险推销员的宣誓感言。针对这个现实，一些大公司开设了“制订市场营销计划”的培训，或提供公司统一的模板，这非常好，但要清楚这套东西主要是让你把握其中逻辑思考的流程，但并不能保证象电脑程序一样，dataininformationout，更不能提供行动计划。我认为一份出色的市场计划，更多地是体现了marketer对于市场和竞争的经验、洞察和创意一些难以衡量的东西，最关键之处在于

目标的设定和策略的形成，再加上对执行及预算的周密安排。在这里我分享几点对于制订年度市场计划的心得，不能保证你出色，但至少可以避免一些我自己或同行曾经犯过的错误：第一、先搞清楚什么叫市场计划。什么是marketingplan。而什么叫salesplan。那些富有经验的品牌经理对上面这个问题可能轻蔑一笑。“这个问题都搞不清楚还做marketing。”。但我认为这并不好笑，要知道在今天中国大多数市场人员并没有接受过良好的培训（我不鼓吹学院派，但也不赞成纯实战派或游击队），而且有很多人在此之前是从事销售、广告甚至是设计师出身。销售和市场是大多数消费品公司两个部门分工，两者计划也有明显的区别—— 销售年度计划，着重在对于区域市场的竞争分析（即重点在于自己和竞争对手而不是消费者），进行销售预测和目标分解，同时根据实现目标的需要，制订分销和助销计划（分销计划包括渠道改进和提升，而助销包括终端生动化和促销等工作），并在此基础上提出新一年的人员和资金预算。市场年度计划则更加全面和宏观，它必须要站在事业（品牌或产品）发展的高度，从消费者、竞争对手以及公司自身三个角度进行分析，设定商业目标，然后发展为实现目标需要的品牌与市场策略（其中包括目标顾客、品牌定位，成长和竞争战略，营销组合等），确定新产品计划、修订价格体系，发展传播和消费者推广计划（也就是通

ExampleMarketingPlan1

Marketing Plan （clothing: jeans） Group Member:

1.0 Executive Summary Jeans are now a very popular article of casual dress around the world. They come in many styles and colors; however, "blue jeans" are particularly identified with American culture, especially the American Old West. Often the term "jeans" refers to a particular style of pants called "blue jeans" and invented by Jacob Davis and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers, especially members of the greaser subculture. The Levi's brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi's jeans have become the most recognizable and imitated clothing in the world - capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi's brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Their range of leading Jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. We can choose a style as being an agent of Levi’s brand and sell its product at third-tier city, cause we find that the third-tier cities in per capita disposable income grew faster than the first-tier cities, and also in the future 20 years third-tier city will become the main economy boom point of China. All in all, there are lots of potential customers between 17-40 which obtain huge purchasing power, however, cause of economic development speed and inconvenient traffic factors, many of those well-developed third-tier cities don’t exist these big brands, these groups of people can’t consume these products conveniently. Hence what we should to do is to provide these people a chance to get close to Levi’s. In the first 3 years of the business, we expect finding these potential market and to take the largest proportion of jeans market among third-tier cities.

Marketing plan presentation模板

[Product Name] Marketing Plan [Name]

Market Summary ?Market: past, present, & future –Review changes in market share, leadership, players, market shifts, costs, pricing, competition Early Adopters/ Pioneers Mass Market/ Followers End of Life Time Number of customers

?Describe product/service being marketed

Competition ?The competitive landscape –Provide an overview of product competitors, their strengths and weaknesses –Position each competitor’s product against new product A B C D Performance P r i c e

Positioning ?Positioning of product or service –Statement that distinctly defines the product in its market and against its competition over time ?Consumer promise –Statement summarizing the benefit of the product or service to the consumer

marketingplan范文marketingplan要写些什么

marketingplan范文marketingplan要写些什么 Summary and Further Reading on Marketing Plan When making a marketing plan, it is important to know and state the timescale you are working with. Are you making a long term plan, a short term plan, or something in between? You may also find that some areas of your marketing plan are short term, while others will work in the long term. A business that deals with new technology may need to update their marketing plans every 3-6 months, where as a business in an established and stable industry might only need to update their plan every other year. Summary * A marketing plan is in addition to a standard business plan.

* A marketing plan helps set realistic objectives for your business, and helps make sure that the business is focused on the most important areas of marketing. * A marketing plan can help in obtaining finance by demonstrating that the business has been thoroughly planned. * A plan should look at each of the important areas and have realistic objectives for the short, medium, or long term. * Looking at the prices of your products should take into aount both consumers and petitors products. * Looking at the locations of your products should take into aount where the product is sold as well as the distribution methods used to get there. * You should firmly know the unique selling points of your business and its products.

International Marketing Plan国际营销

Zhang yi (Daisy) Hisense brand was recognized as a Famous Trademark in China by the State Administration of Industry and Commerce on January 5, 1999. Founded as Qingdao No.2 Radio Factory in 1969.Hisense in Chinese connotes an ocean-like broad vision and credibility that Hisense always values. The English name Hisense is composed of “high” and “sense”, which connote Hisense’s persistent pursuit of high technology, high quality and high taste. Hisense has now developed into a multibillion dollar global conglomerate, which has two listed companies (Hisense Electric Co., Ltd., on the Shanghai Stock Exchange, and Hisense Kelon Electrical Holdings Company Ltd., on the Shenzhen and Hong Kong Stock Exchanges); owns three famous trademarks (Hisense, Kelon and Ronshen); and provides a wide range of products and services including “multimedia”,“home appliances”,“telecommunications” and “information technology”. Adhering to its development strategies stressing sound technological foundation and robust operation, Hisense expands its business into high-end industries and also into the top tiers of those industries through continuous technological research and development. It is making unremitting efforts and developing successive innovations together with its 60,000 employees around the world for the same dream---developing Hisense into an enduring enterprise and global brand. Around the world, Hisense has production bases in South Africa, Algeria,

Marketing市场营销专业词汇中英文对照表

市场营销专业词汇中英文对照表 Marketing Management营销管理 New Products Development新产品开发 Service Industry Marketing服务业营销Advertising广告 Business Negotiation商业谈判 International Marketing国际市场营销 Sales Channels销售渠道 Public Relationship公共关系 Consumer Behavior消费者行为 Systems of Management Information管理信息系统Marketing Research营销调研 accessibility 可进入性 accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位 market segmentation市场细分 sales promotion销售促进 advertising feedback 广告反馈 advertising frequency 广告频率 advertising media 广告媒体 advertising reach 广告接受人数 advertising message 广告信息 advertising source 广告信息来源 agent middleman 代理商 allowance 折让 alteration 退换 American Marketing Association 美国营销协会annual marketing plan 年度营销计划 assurance 保证 attitudes of consumers 消费者态度 availability 可获得性/供货能力 awareness （产品）知晓度/知名度 baby boomers 婴儿潮出生的一代人 backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化 banner advertisements 横幅标语广告 bar codes 条形码 barter 实物交易 basic physical needs 基本生理需要 BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试 Behavior Scan Information Resources Inc. 行为扫描信息源公司 behavioural analysis 行为分析 behavioural hierarchies 行为层级benchmarking 基准 benefit clusters 利益群体 benefits 利益 Benz 奔驰 billing 帐单 birth rate 出生率 blanket purchase order 一揽子采购合同 blind-paired comparison testing 双盲比较测试blue collars 蓝领 bottom line 底线/盈亏一览结算线 brand awareness 品牌意识/认知 brand extensions 品牌扩展 brand loyalty 品牌忠诚度 brand mark 品牌标志 brand name 品牌名称 brand positioning 品牌定位 brand recognition 品牌识别 brand strategies 品牌战略 brand 品牌 branding strategy 品牌化战略 branding 品牌化 brand's equity 品牌的价值 break-even analysis 盈亏平衡分析 break-even volume 盈亏平衡产量 breath of product assortment 产品线的宽度bribery 贿赂 British Airways 英国航空公司 brokers 经纪人 budgeting 预算 bundle 捆绑 Bureau of Census 人口统计局 business strength rating 商业能力评分business plan 商业计划 business position 经营地位 business sector 商业部门 business services markets 商业服务市场business strategies 经营战略 business unit strategy 经营单位战略 buyback allowances 回购折让 buyback arrangements 产品返销 buyers' bargaining power 买方的讨价还价能力buyers 采购者 buying behavior 购买行为 buying center 采购中心 buying inertia 购买惯性 buying intention 购买意图 buying offices 连锁商店的进货中心

Marketing Plan of McDonald

Marketing Plan of McDonald’s 09营Y 李晨洁 November 20, 2011

Executive Summary 1. McDonald's Corporation was founded in 1940 in San Berna rdino, California. Nowadays, it has been the world’s largest ch ain of fast food restaurants, which owns thousands chain store s around the world, serving nearly 52 million customers daily. McDonald's mainly sells hamburgers, French fries, chicken pro ducts, salads, breakfast items and soft drinks. It also offers de sserts, fruits and vegetables. Actually, the company has also e xpanded the McDonald's menu in recent decades to include al ternative meal options, such as salads and snack wraps, in or der to capitalize on growing consumer interest in health and w ellness. It also provide Happy Meal which presents amusing to ys for children.McDonald’s always try to appeal to a wider ra nge of consumers. 2. Many McDonald's restaurants have included a playground f or children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particul ar emphasis on comfort: introducing lounge areas and fireplac es, and eliminating hard plastic chairs and tables. 3. The advertising message 'I’m lovin' it is widely known by young people. Each McDonald's restaurant is operated by a fr anchisee, affiliate, or the corporation itself.

marketing plan for starbucks星巴克市场分析

1 Final Project The growth strategy of the company Starbucks in China “We aren’t in the coffee business, serving people, We are in the people business, serving coffee" ------------- Howard Schultz CEO 2014 FALL HFT4653 Group members: Duxizi Moanqi Liuyijin Yanjie Chenmin

List of Contents 1.Introduction (3) 2.Problem formulation (3) 3.Methodology and Limitation (3) 4.Macro and micro Analysis (4) - 4.1 Country profile (4) - 4.2Company profile (5) - 4.3 Final Decision (7) 5.Recommendation (7) - 5.1 Entry mode (7) - 5.2 Segmentation and target market (9) - 5.3 Suggested position and location (10) - 5.4Suggested Value chain (11) 6.Conclusion (12) 7.Reference (13) 8.Appendix (14) 2

英文版市场营销策划marketing plan

—《SK Cross-Stitch Marketing Plan》 Class :应英101 Name : No :201003 Date :2013.1.13 Score :

Contents Executive Summary 3 Company Background 4 SWOT Analysis 6 1、Strength 2、Weakness 3、Opportunities 4、Threats Target Market 8 Marketing Mix 9 1、Product 2、Place 3、Price 4、Promotion Marketing Objective 12 Implementation Plan 13 Appendix 14

Executive Summary Along with social culture unceasing development, because the cross embroiders appearance obtained the general youth feminine friend's favor, the cross has been embroidered simply, the luster bright, the variety diverse deeply with the feminine friend's affection. The cross embroiders in the Y ulin normal school completely has not developed, even does not have the exclusive agency. We make this plan to set up the true brand image specially, enhances the market share, meets the consumer need. The SK cross embroidered the establishment in 1999, was the Chinese embroidery industry with one of the most influence brands. It uses the import lining and the percentage hundred Egyptian cottons, establishes the SK product high quality the foundation According to SWOT analysis, the SK cross=stitch demand in YuLin normal university is still large and expects to grow in the future years. Because its quality good and price is moderate, provides the very good opportunity with our omni-directional promotion plan to us to enter the market of Y ulin normal university. We implement a series of plans, including business promotion plan, the advertisement plan, the personnel promotes plan as well as the public relation to achieves the ultimate objective that the selling of scale is 500, as result gains 25% profit

市场营销计划书(marketing_plan)模板

MARKETING YOUR BUSINESS FOR SUCCESS WORKSHOP INTRODUCTION MARKETING YOUR BUSINESS FOR SUCCESS WORKBOOK Training Module - 3 Workshop Objectives By the end of this workshop, you should be able to: * Determine the purpose of the marketing plan - Identify strategies for conducting market research - Identify advantages of market research * Determine what the marketing plan contains - Target market - Competition - Product/service - Marketing budget - Location - Pricing strategy - Promotional strategy * List - advantages of developing a marketing plan - disadvantages of developing a marketing plan * Prepare a marketing plan outline * Develop an effective marketing strategy - Advertising strategy - Promotional strategy MARKETING YOUR BUSINESS FOR SUCCESS - THE MARKETING PLAN - UNDERSTANDING THE MARKETPLACE Marketing plays a vital role in successful business ventures. How well the plan you develop markets your business, along with the management and financial management plans, will ultimately

marketing plan

1.0 Executive Summary Mobile News Games LLC (MNG) develops mobile games relating to current news events. This marketing plan illustrates our market segments and the strategies we are employing to get customers and create a solid revenue stream. We are not just any mobile game developer. Our unique focus of creating games with a news twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile games. This fills a read need of not just traditional gamers but expands our reach to people who would normally not play mobile games yet are amused by the comical angle we use. We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes. These consulting assignments will come from advertising sponsorship relationships that we will establish with companies who are interested in embedding their brand and offers inside our other games and would also like something more custom that they can offer as their own game. In the first 3 years of the business, we expect consulting to constitute a large portion of our revenue stream. 1.1 Vision Our vision is to provide people with a brief escape of fun over the course of their normal day. We do this by providing them with timely interactive

如何写一份出色的marketing plan

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sample marketing plan 翻译

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