沪江网:从免费到盈利

沪江网:从免费到盈利
沪江网:从免费到盈利

杨伟庆:互联网商业模式解析及趋势分析

我今天的题目是“互联网的商业本质和发展趋势”,这个题目有点大,不太好讲,什么叫互联网的商业本质?什么是互联网的发展趋势?主持人陈超介绍了一些数据,实际上我们也能看到在互联网已经上市的公司中有很多公司成绩非常优秀,市值四五百亿美金的也有两家,很多公司都是市值几十亿美金,很多有潜力的公司还没有上市。为什么过去十年这样的一些公司发展非常快速,而且他们得到了市场的认可。发展趋势我们过去也听过私募的一些关键词,我们有什么阐述,下面开始讲我的观点。 首先,User,用户规模是互联网公司的第一核心。 这个图是根据艾瑞连续的用户研究我们得到的一组数据,这个数据可以看到在过去2011年有哪些互联网公司平均每个月月度的用户覆盖人数是比较多的,我们可以从中看到名字,包括腾讯、百度、360、搜狐、新浪、阿里巴巴、迅雷这样一些公司都在上面。这个排序是根据用户排序的,但是大家感觉跟公司的估值也有很多关系,一般排到前面的公司的市值就是比较高的,也充分说明了这样一个道理。 举个例子,360,很多人在用360的工具,从360的安全卫士到360的杀毒,这些占领了用户的系统,进一步提供了浏览器,再从浏览器又延伸出安全网址,好360目前在中国排名最高的网址档案站之一。很多人不知道商业模式,做360杀毒的时候周鸿袆有了很多idea,很多人说你摧毁了一个行业,你自己怎么赚钱不知道,先摧毁了一个中国的杀毒行业。但实际上我们从360非常清楚的看到他通过一些免费的工具获得了用户的认可,最终获得了自己的商业价值。 第二个非常重要的特征是用户黏性,用户黏性代表了用户对于产品或者你这个平台上信息的依赖程度,用户体验,你整个产品做的好坏都直接影响到用户的黏性。 我们有一组2011年十大人们网络服务的数据,微博、团购、比较购物这三类在去年所有的服务类别当中成长最快的,我们在研究用户体验和用户黏性的时候,不只要看你的产品做的好坏,而且要读准未来,新浪微博发力比其他的微博要稍微早一点儿,所以,它占领了比较大的优视。腾讯微博依据自己的用户需求也会非常快的成长。所以,如果你在读准了用户未来的需求,开发出适合用户的产品,你也能获得非常高的黏性用户群。 第三点,Impact,影响力,核心是你的平台或你的商业模式当中搭载的信息,这个信息多大程度的能够影响用户的消费。所以,这一点我觉得是非常重要的。 2011年,十大最热门的网站。前两名都是跟购物或者商品息息相关,可见在电子商务的发展下,很多公司提供了信息直接能改变用户的消费,你这个平台上的信息更加有价值。有可能大家看到的一些信息不是在这些网站上,但是这些网站上有比较多的导购信息,而不是谈谈八卦,谈谈时事,那些信息的商业价值有可能相对低一点儿。 第四点Commerce,我们的诠释是你的平台提供的功能距离交易的远近也影响你的平台获得商业价值的大小。这个理解起来稍微有一点点困难,如果我讲一个行业术语,我们叫拦截流量,相对来讲会更清晰,越靠近电子商务最终下单的媒体特征越容易获得价值。有一组数据,2011年对比2010年中国的网络广告企业同比增长率。有三家企业超过了行业经济增长率,包括淘宝、百度、优酷,尤其是淘宝跟百度,淘宝的C2C的平台是非常典型的商品

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作文话题:Campus Safety 1. 校园安全十分重要 2. 因此,学校应当…… 3. 我们自己应当…… Campus security and safety is a big issue and has become a focus in education, especially when tragic events happened time and time again on caroms. The recent stampede at a middle school in Hunan Province is still fresh in our memory. It took the lives of eight teenagers and injured 26 others. The tragic events serve as a wake-up call. It warns that to safeguard the students, there is still much to be done. Schools across the country should take safety education seriously and conduct it compulsorily. Besides, they should revise their emergency preparedness plans and tighten security. For example, security guards should patrol on campus around teaching buildings and student dorms, and enforce strict entrance checks, barring entry to anyone carrying a gun or a knife. As students, we should enhance our awareness of safety — that is, being aware of safety issues and of potential hazards in our daily life. For example, foresee the possible incidents and keep away from crowded places. Lock the dorm at night or whenever we are alone in the dorm. If possible, we should also have some first-aid training in order to help us survive emergency situations. 作文话题:Will Internet Media Replace Traditional Media? 1. 网络媒体的出现在很大程度上影响了传统媒体的存在 2. 有人认为网络媒体会取代传统媒体,理由是…… 3. 我的看法 Suppose you are going to spend a whole month in a remote island and you are allowed to bring only one thing with you, what are you going to bring? If you are smart enough, you should bring a laptop with WIFI. Actually, for the young generation, a computer with access to the internet can be everything that traditional media may stand for and even more than that. The Internet is so penetrating in people’s lives that many people believe it will replace the traditional mass media in the near future. In their eyes, with

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【例句】The heavy storm was the cause of the accident. 猛烈的暴风雨是造成这起事故的原因。 purpose 心中渴望要实现的目标 【例句】Their purpose is to attract attention to this issue. 他们的目的是吸引人们对该问题的关注。 v. 劝说;推理 【固定搭配】reason with sb. 和某人讲道理,说服某人 【例句】I tried to reason with her but she locked herself in the bedroom. 我试着和她讲道理,但她却把自己锁在卧室里。 【英美文学】Interpretation of Dreams Sigmund Freud 弗洛伊德的《梦的解析》I Have a Dream Martin Luther King 马丁·路德·金的《我有一个梦想》 【例句】I had a really weird dream last night. 我昨天晚上做了个很怪的梦! 【常见用法】the house/job/boy,girl...of your dreams 梦中的,梦寐以求的 【例句】I’ve just met the man of my dreams! 我刚刚遇到了我的梦中情人。 v. 做梦,梦见 【固定搭配】dream of/about

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XXX网商业模式分析 [引言] 众所周知,要问现在互联网什么模式最火?当属由美国groupon公司开启的“全民团购时代”,团购消费风靡一时,而XXX更是中国首屈一指的团购网站,作为中国专业团购网的鼻祖,XXX始终盘踞在团购的巅峰俯瞰群雄亦竞逐“千团大战”,XXX以其独特的商业模式实现“商家、消费者、XXX”三赢的互利互惠局面,各种商业模式要素均在各种程度上决定着XXX的安息兴衰成败,特别是客户关系管理,面对“以社会、消费者为中心”的现代营销模式,XXX一直都聚焦着“客户关系”。“商业模式越简单越好。XXX网虽然每天只为用户提供一款团购产品,但是我们却力求提供最超值的消费体验。”对比像淘宝这样提供很多产品的电子商务模式,XXX 表示自己更倾向于提供“简单的客户服务”。 [以下为XXX网商业模式的具体分析] XXX的顾客细分(Customer Segmentation) 任何一个企业不能单凭自己的人力、财力和物力来满足整个市场的所有需求,这不仅缘于企业自身条件的限制,而

且从经济效应方面来看也是不足取的。因为,企业应该分辨出它能有效为之服务的最具有吸引力的细分市场,集中企业资源,制定科学的竞争策略,以取得和增强竞争优势。 顾客天生就存在差异,大量营销策略在忠诚的世界里根本就不适用,因为并不是每一个顾客都适于成为某品牌的品牌忠诚者。如果企业要最大化地实现可持续发展和长期利润,就要明智地只关注正确的顾客群体,因为企业要获得每一位顾客,先前都要付出一定的投入,这种投入只有在你能赢得顾客的忠诚后才能得到补偿。因此,要通过价值营销以获得品牌忠诚重要的一步就是对客户进行细分,找寻到哪些顾客是能为企业带来赢利的,哪些顾客不能,并锁定那些高价值顾客。只有这样企业才能保证他在培育顾客忠诚的过程中所投入的资源得到回报,企业的长期利润和持续发展才能得到保证。 客户细分是指根据客户属性划分的客户集合。它既是客户关系管理(Customer Relationship Management,CRM)的重要理论组成部分,又是其重要管理工具。它是分门别类研究客户、进行有效客户评估、合理分配服务资源、成功实施客户策略的基本原则之一,为企业充分获取客户价值提供理论和方法指导。 XXX网创业团队深知顾客细分的必要性,不是一味的在

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沪江网校新概念一第四单元测试错题集

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沪江网在线教育营销策略研究资料讲解

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